What this piece is
A call for integrating sales training into entrepreneurial education. The piece argues that selling is foundational to every aspect of a startup — from investor pitches to customer acquisition to hiring — yet startup support programmes consistently neglect it.
Originally published on Medium, June 2024.
What is the core idea?
Founders sell constantly — to investors, customers, talent, and their own teams. Yet most entrepreneurial education focuses on product development, business planning, and fundraising. Sales training, from fundamentals through advanced strategy to sales management, is a critical gap. Addressing it would improve founder effectiveness across all these audiences.
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Last modified on May 6, 2026