What this piece is
A call for integrating sales training into entrepreneurial education. The piece argues that selling is foundational to every aspect of a startup — from investor pitches to customer acquisition to hiring — yet startup support programmes consistently neglect it. Originally published on Medium, June 2024.What is the core idea?
Founders sell constantly — to investors, customers, talent, and their own teams. Yet most entrepreneurial education focuses on product development, business planning, and fundraising. Sales training, from fundamentals through advanced strategy to sales management, is a critical gap. Addressing it would improve founder effectiveness across all these audiences.Related pages
- Scaling Beyond Marketing — the marketing-to-enterprise-sales transition
- Fintech GTM — commercial system design
- Operating models and execution — execution cadence
- Closing Foundry — project producing GTM and sales methods
- Thoughts
- How to sell fintech products to banks — bank sales specifics