Operator-led revenue execution for founder-led and scaling B2B software teams that need the number to hold up in live deals, the CRM and the forecast call.
What it is
Closing Foundry helps founder-led and scaling B2B software and tech-enabled teams close the gap between target, forecast and actuals.
The work is focused on the system underneath how the team sells: ICP, value story, qualification, sales stages, buyer evidence, CRM workflow, deal inspection, coaching and the weekly rhythm.
Good teams still miss the number. Usually for reasons that were visible earlier than they realised. The founder is still in too many of the deals that matter. The first seller is active but not converting at the same rate. Or the team is bigger, the tools are in, and the forecast is still a conversation about which deals to believe.
Closing Foundry fixes or builds the sales system so growth becomes easier to repeat, inspect and manage.
The proposition
Closing Foundry installs the Closing OS: Design → Enable → Run.
Design: work out what needs to change first. Closing Foundry inspects ICP, value story, qualification, sales stages, buyer evidence, CRM truth and the weekly rhythm, then turns that into a 90-day plan.
Enable: build the fix into how the team sells. The blueprint becomes stage standards, qualification models, playbooks, scorecards, CRM workflow, coaching tools and manager routines.
Run: run the week until the new way sticks. The work shows up in live deals, the CRM and the forecast call.
Main ways to work
5 Days to Scale is the Design sprint. In five days, the team works out what to fix or build first and how to execute it over the next 90 days.
Closing OS Install is the 90-day install. Closing Foundry designs, enables and runs the sales system with the team until the new way of working sticks in the week.
The GTM Benchmark is the current diagnostic. It shows where the revenue motion is under strain and identifies the first operating fix to start with.
Who it helps
Founder-led teams use Closing Foundry when growth still depends too much on the founder and the team needs a repeatable sales motion.
Revenue leaders use Closing Foundry when pipeline exists, but conversion, deal control, CRM truth or forecast confidence is not strong enough.
Investors and programme partners use Closing Foundry when commercial execution risk needs to be surfaced earlier and turned into practical action.
Outcomes
The outcomes Closing Foundry works towards are higher win rate, shorter sales cycle, lower forecast error, stronger pipeline quality, better deal inspection and less dependence on founder heroics.
These outcomes are not created by training alone. They come from making the sales system visible, fixing the right part first and running the rhythm until it becomes normal.
My role
Founding Partner. Charles Talbot founded and leads Closing Foundry. James Varga supports selected routes — fintech, Scotland, public-sector and ecosystem relationships — and leads selected delivery for fintech start-ups and scale-ups.
External links
Related pages
Closing Foundry’s live proposition, product architecture and current offer language are maintained at closingfoundry.com. This wiki page is a supporting reference and should point readers back to the active site for the current source of truth.
Last modified on June 4, 2026